News & Events

  • Play Taxi Media On Target To Be ‘Everything Taxi’DailyDOOH - August 15th 2014

    When we were writing the article about Mad Jack this week, we realized that we hadn’t talked to Play Taxi Media in a long time, so had a chat with Christina Williams, the company’s director of sales, marketing and communications.

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  • Mad Jack Takes to Toronto Streets with Play Taxi Interactive CampaignDailyDOOH - August 14th 2014

    Mad Jack, a recently-launched premium apple lager from Molson Coors, has partnered with Play Taxi Media to introduce a fun, interactive brand-themed game on taxis screens across the Greater Toronto Area.

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  • Play Taxi Media Adds Wraps to Campaign OfferingDailyDOOH - May 12th 2014

    Play Taxi Media has further bolstered its taxi network offering to include high profile taxi wraps, providing Play’s clients with the opportunity to integrate Mobile, Out-of-Home and Digital campaign offerings within their national taxi network space.

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  • Play Taxi Media introduces wrapped cabsAdNews - May 09th 2014

    Play Taxi Media of Toronto has introduced a new advertising option in the form of wrapped taxi cabs. The company estimates that these ads will be seen by approximately 300,000 viewers per month per vehicle.

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  • Play Taxi Media Gets Charged Up With TelusMedia In Canada - April 23rd 2014

    Play Taxi Media is fulfilling the wishes of cab passengers in Toronto, Montreal, Calgary and Vancouver who have run out of juice on their mobile devices before reaching their destinations by rolling out chargers in 1,000 of its cabs.

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  • TELUS Gives Taxi-Taking Canadians A Boost, For FreeThe Globe And Mail - April 22, 2014

    Toronto, Montreal, Calgary and Vancouver taxis will include device charging stations to keep Canadians connected while they're on-the-go

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  • TELUS Gives Taxi-Taking Canadians a Boost, for FreeThe Wall Street Jounral - April 22, 2014

    Toronto, Montreal, Calgary and Vancouver taxis will include device charging stations to keep Canadians connected while they're on-the-go

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  • Taxi Confessions: Moral DilemmasMetro - Feburary 28th - March 02nd 2014

    Play Taxi Media, the national network of in-taxi touchscreens, surveyed more than 4,500 men and women challenging them on certain moral dilemmas.

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  • Taxi Confessions: Bedroom ConfessionsMetro - January 31st - February 02nd 2014

    Play Taxi Media, the national network of in-taxi touchscreens, surveyed more than 8,000 men and women in December 2013 and January 2014 on their current and past relationships. The results of this survey may shock and surprise you. Reader discretion is advised.

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  • Taxi Confessions: The Work EnvironmentMetro - December 06th - 08th 2013

    Play Taxi Media, the national network of in-taxi touchscreens, surveyed over 5,000 men and women in November 2013 on their behaviour in the workforce. The results are interesting, to say the least!

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  • Survey. Putting Canadians on the hot seatMetro - September 27th - 29th 2013

    Play Taxi Media, a media company that has a network of touch screens in taxicabs across Canada, challenged young professionals on their knowledge of our home and native land.

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  • Survey. Young Canadians feel fatMetro - August 29th 2013

    Play Taxi Media, the Canadian media company with a national network of touch screens in taxis, polled more than 5,000 young professional riders across the country in July and August about their feelings on weight loss. The majority felt they had work to do.

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  • Survey. Hockey is tops in Canadians′ heartsMetro - May 31st - June 02nd 2013

    If you fancy yourself a Canadian sports fan, you are similar to the majority of Play Taxi riders who made the same claim this past May. Play Taxi Media, the Canadian-based media company with a national ridership of touch screens in taxicabs, polled more than 5,000 riders across the country on their sporting attendance and viewership preferences.

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  • Play Taxi Media: Defining Digital EngagementCanadian Business in Action - June 2013 Vol 6 Issue 7

    Founded in 2008, Play taxi Media ("Play") is leading the way in providing effective interactive campaigns to Canadian advertisers. Play owns and operats the only national network of interactive tablets deployed in taxis in canada and is the 5th largest worldwide.

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  • Survey. Who's watching what?Metro - May 22th - 24th 2013

    Planning a movie night for a group this weekend? If so, chances are that selecting a comedy will prove most enjoyable for everyone. Play Taxi Media, a Canadian-based media company with a national network of touch screens in taxicabs, surveyed more than 5,700 riders on their movie preference and results indicated that 40 per cent of women and 34 per cent of men select comedy as their first choice of movie genre.

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  • Survey. Vaycay vs. Staycay. Canadians play hard at home and abroadMetro - Febuary 22nd - 24th 2013

    Do you take at least one vacation per year? Are international destinations of most interest to you? Are you often considering "staycation" activities for your friends and family? If so, you are clearly not alone.

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  • Interacting with a Brand - Creating a ConversationConvergence Winter 2013 pg22 - March 01st 2013

    Where will you eat your Tuscan chicken sandwich?

    This is a survey question frozen on a Subway commercial screen waiting for a consumer to click a, b or c with an Xbox controller or Kinnect voice command. Option a, "in a restaurant," is chosen, and with a "thank you" on the screen, players can move on to their favourite game.

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  • Vancouver wasn't big enough for in-cab advertiserThe Globe and Mail - Febuary 22nd 2013

    In 2008, Zac Killam and Steve Lowry co-founded Vancouver-based Play Taxi Media, borrowing from an idea that Mr. Killam had seen on a trip to Asia: interactive video screens in the backs of taxi cabs that entertain passengers with a mix of music, news and ads.

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  • Survey. The shoe fits. Well, many shoes reallyMetro - January 25th - 27th 2013

    It′s official: Women do indeed buy more shoes than men. The surprising part is that it′s only twice as many women buying all those shoes; 41 per cent of women say they buy more than seven pairs in a year, while 20 per cent of men admit to the same number. So men are no slouches in the shoe-buying department either.

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  • Survey. 41% of Canadians spend over $50 on booze in a weekendMetro - December 28th 2012

    How much do you spend on booze in a weekend? If it′s more than $50, you′re among friends. A survey from Play Taxi Media shows 41 per cent of Canadians spend over $50 from Friday to Sunday, with 23 per cent of this group regularly spending more than $100.

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  • Survey. Men′s, women′s shopping habits similarMetro - November 30th - December 02nd 2012

    The myth that women shop far more than men may officially be busted. Play Taxi Media, which runs a national network of touch screens in taxicabs, surveyed more than 8,000 riders (with an equal mix of men and women) about their shopping habits throughout September.

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  • Disney Partners with Play Taxi For Film LaunchDailyDOOH - September 10th 2012

    Last Friday marked the pre-film-launch in Canada for Frankenweenie, and Walt Disney Studios partnered with Play Taxi Media, Vancouver, for a marketing campaign for the film that will open in theatres across Canada Oct. 5/12.

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  • BC Toyota Dealers makes itself at home in cabsMedia in Canada - September 06th 2012

    Did you know that nearly 96% of cabs in Vancouver are Toyota Prius vehicles? The brand is aware of this stat, and sees an opportunity to use the extensive fleet of hybrid cars as its own personal mobile showroom. That′s why, starting this week until mid-Fall, the BC Toyota Dealers promote in cabs on 200-plus Play Taxi Media screens across the city.

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  • BC Toyota dealers begin out-of-home campaignAD News - September 04th 2012

    A group of Toyota dealers in British Columbia has begun an out-of-home campaign promoting the features and benefits of the Toyota Prius. The campaign makes use of video advertising displayed inside approximately 200 Vancouver taxis.

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  • Play Taxi Media Showcases The PriusDailyDOOH - September 04th 2012

    Vancouver-based Play Taxi Media has partnered with Elevator Strategy, Advertising and Design, Vancouver, and the BC Toyota Dealers to launch an integrated campaign across Play screens in Vancouver.

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  • Sauza mobilizes its marketingMedia in Canada - August 30th 2012

    Sauza is leaving few stones unturned when marketing its tequila to young adults aged 19 to 24.

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  • How I did it: Zac KillamBusiness in Vancouver - August 21st 2012

    Business in Vancouver's "How I Did It" feature asks business leaders to explain in their own words how they achieved a business goal in the face of significant entrepreneurial challenges. In this week′s issue, Zac Killam, a 31-year-old lawyer-turned-entrepreneur, describes his biggest challenge - negotiating deals with more than a dozen Canadian cab companies - to get Play Taxi Media advertising touch screens in taxis across Canada.

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  • An advertising concept takes viewers for a rideThe Globe And Mail - July 2nd 2012

    It′s known as "dwell time" - the number of seconds or minutes you engage with a digital ad or website, and for advertisers it′s far more valuable than just a click.

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  • Play Taxi Media on Global News HourGlobal News Hour - November 4th, 2011

    Global News Hour video on Play Taxi Media, an interview with our President/CEO Zac Killam.

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  • Jack Astor's Ads in Cabs Success StoryJAN Kelley Marketing - May 29th, 2012

    I don′t know about you, but I′ve always been a bit skeptical about ads in or on taxis. Even if people were to notice them, would they remember the advertiser, or engage with the brand?

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  • Play Taxi imports Touchmedia′s mobile ad technology from China to CanadaFinancial Post Magazine - May 1st, 2012

    Mr. Guo is stressed. For the past eight years, the Shanghai taxi driver has battled rush-hour gridlock, the nauseating sound of car horns and the city′s notorious traffic jams that include swarms of pedestrians and cyclists.

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  • An In-Taxi Game For Decision MakersDailyDOOH - Febuary 13, 2012

    Play Taxi Media, Vancouver, and Canadian telecommunications company TELUS have just launched the ′Built for Business′ ad campaign that turns ordinary taxi rides into an interactive game for passengers.

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  • Telus hails Play Taxi Media for B2B CampaignMarketing Magazine - Febuary 10, 2012

    The latest campaign aimed at Telus′ small- to medium-sized business customers has driven off in 1,100 taxi cabs in Toronto, Vancouver and Calgary.

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  • Financial Post Executive Podcast with President/CEO Zac KillamFinancial Post Executive - November 7th, 2011

  • Watching TV while riding in a cab Touchscreens coming to 1,500 taxisNews1130 - October 22, 2011

    You'll soon be able to watch TV while riding in a taxi. A Vancouver-based company is bringing touchscreens to 1,500 cabs across Canada.

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  • Play Taxi Media expands to Toronto and Calgary Media in Canada - October 21, 2011

    Placing an ad on a taxi roof or door is not necessarily a new idea. Neither are TV screens on the back of passenger′s seats. However, there are only a few advertisers in Canada that have chosen to use this platform in their marketing plans, and Vancouver-based Play Taxi Media is en route to turning TVs in cabs into touch-screens as it expands to Toronto and Calgary in November.

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  • Touchscreen TVs, ads coming to taxis Financial Post - October 21, 2011

    Do you want to watch TV while you ride in a taxi? Passengers in Toronto, Vancouver and Calgary will soon get to try out the experience with the Canadian debut of Play Taxi Media, which plans to put taxi headrest TV touch-screens in 1,500 cabs in November.

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  • Play Taxi Media rebrands, goes national with MADD ads Marketing - October 24, 2011

    Vancouver′s Moving Media Group has rebranded as Play Taxi Media and will officially launch under its new moniker next month with an advertising campaign for Mothers Against Drunk Driving (MADD).

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  • Play Taxi Media Expands To Toronto DailyDOOH - October 28th, 2011

    In-taxi media is growing worldwide, and Canada is no exception: Play Taxi Media, a three-year-old firm out of Vancouver, is moving onto the national scene into Calgary and Toronto.

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