Aeroplan used in-taxi advertising in Toronto to educate riders on their new Distinction rewards program.


To increase awareness of the rewards program.


Aeroplan and Play created an interactive multiple choice campaign that highlighted the features and benefits of the program.

Riders were asked to enter their email address and/or Aeroplan number for a chance to win 25,000 bonus reward miles.


Over 9 million impressions were delivered over the course of the campaign.
The campaign was viewed by over 2.1 million passengers.
~120,000 riders interacted with the app over a 6 week period.

Back to top

Case Studies

  • Aeroplan
  • BC Toyota Dealers
  • Budweiser
  • CIBC
  • Flight Centre Interactive Game.
  • Globe & Mail
  • Gotstyle
  • Joe Fresh
  • Koodo
  • Kraft
  • Mexico Vacation Destinations
  • Molson Coors
  • Tappy Taxi
  • Telus Incentivized Campaign
  • TELUS Consumer
  • Tequila Sauza