Aeroplan

Aeroplan used in-taxi advertising in Toronto to educate riders on their new Distinction rewards program.

Objective

To increase awareness of the rewards program.

Strategy

Aeroplan and Play created an interactive multiple choice campaign that highlighted the features and benefits of the program.

Riders were asked to enter their email address and/or Aeroplan number for a chance to win 25,000 bonus reward miles.

Results

Over 9 million impressions were delivered over the course of the campaign.
The campaign was viewed by over 2.1 million passengers.
~120,000 riders interacted with the app over a 6 week period.

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