BC Toyota Dealers

BC Toyota dealers ran a three month campaign testing riders Hybrid IQ in Vancouver

Objective

To create a fun and educational concept with an incentive to capture data and increase awareness of the Prius

Strategy

The campaign consisted of three true or false questions educating riders on the benefits of the vehicle. Once completed, riders were asked to submit their full name and email address to be entered into a draw for a $200 gas gift card

Results

Passengers spent an average of 46 seconds interacting with the app
Over 1.1 million riders viewed the campaign
Over 53,000 riders interacted with the app

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