Budweiser

Budweiser ran a 4 week campaign in 530 cabs introducing their new Crown beer.

Objective

To re-purpose an already existing television spot in order to enhance awareness before the point of purchase.

Strategy

Utilize Play’s TV loop and interactive app button to ensure frequent plays and allow riders to watch at their own discretion.

Results

The campaign delivered more than 3.4 million impressions. The spots played in front of 1,179,780 riders. Over 66,000 passengers watched the Bud Crown video by choice when they clicked on the “Bud Crown” interactive app.

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