CIBC

CIBC ran a 4 week campaign to promote their Bundles package.

Objective

CIBC wanted to increase awareness of the Bundles package and take advantage of a captive environment with superior dwell time.

Strategy

CIBC promoted the features and benefits of the package using a targeted 30 second broadcast spot on Play TV.

Results

The campaign delivered more than *2.4 million impressions.
The spots played in front of *853,300 riders.


*Campaign ran on 575 screens.

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