Flight Centre Interactive Game

Objective:

Flight Centre Canada is committed to driving awareness that it can take customers to a variety of international destinations, and has chosen Play Taxi Media on multiple occasions to share this message and build awareness of the brand. The prime objective of the fall 2011 campaign was to add customers to Flight Centre′s email and cell phone marketing list.

Execution:

Taxi riders were prompted to play an interactive game for the opportunity to win a $50 voucher towards a future purchase. In the game, passengers were asked to match 5 landmarks to the countries in which they are found, and if they successfully matched all 5, they were given the voucher by entering their email address. In addition to the game, a call to action in the TV commercial loop prompted consumers to enter an email address or phone number to join Flight Centre′s ′Insider′s Club′, providing automatic entry in a draw for a trip for two to Las Vegas.

Results:

Flight Centre′s campaigns have consistently generated great results in terms of awareness and customer access. The fall 2011 campaign had a touch rate that greatly surpassed typical digital media engagement levels and resulted in an extremely high number of passengers entering email addresses and cell phone numbers.

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