Globe & Mail

To educate riders on the features and benefits of Globe Unlimited.

Objective

To increase awareness of Globe Unlimited and increase traffic to globeandmail.com/bc

Strategy

Utilize all three components of Play′s network (Welcome screen, Play TV and Play Interactive) to increase audience retention

Interact with riders through a current events multiple choice trivia game

Riders to submit email addresses for a chance to win a Google Nexus Tablet

Results

The campaign was viewed by over 320,000 passengers. Approximately 18,000 riders interacted with the current events trivia game

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Case Studies

  • Aeroplan
  • BC Toyota Dealers
  • Budweiser
  • CIBC
  • Flight Centre Interactive Game.
  • Globe & Mail
  • Gotstyle
  • Joe Fresh
  • Koodo
  • Kraft
  • Mexico Vacation Destinations
  • Molson Coors
  • Tappy Taxi
  • Telus Incentivized Campaign
  • TELUS Consumer
  • Tequila Sauza