Gotstyle

Gotstyle ran a 7 week national campaign that offered passengers the chance to view a variety of trends for various occasions.

Objective

Educate riders in Toronto and introduce the brand to riders in Vancouver and Calgary.

Strategy

Utilize all three of Play Taxi Media′s campaign components (Welcome Screen, Play TV and Play Interactive) to best reach over 1.6 million riders per 4 weeks.

Showcase casual, business, formal and social galleries along with a targeted video and a promo code for online purchases.

Results

11.5 million impression delivered for the duration of the campaign.
Riders averaged 40 seconds per interaction with the app.
Over 160,000 riders interacted with the app.

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