Gotstyle ran a 7 week national campaign that offered passengers the chance to view a variety of trends for various occasions.


Educate riders in Toronto and introduce the brand to riders in Vancouver and Calgary.


Utilize all three of Play Taxi Media′s campaign components (Welcome Screen, Play TV and Play Interactive) to best reach over 1.6 million riders per 4 weeks.

Showcase casual, business, formal and social galleries along with a targeted video and a promo code for online purchases.


11.5 million impression delivered for the duration of the campaign.
Riders averaged 40 seconds per interaction with the app.
Over 160,000 riders interacted with the app.

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Case Studies

  • Aeroplan
  • BC Toyota Dealers
  • Budweiser
  • CIBC
  • Flight Centre Interactive Game.
  • Globe & Mail
  • Gotstyle
  • Joe Fresh
  • Koodo
  • Kraft
  • Mexico Vacation Destinations
  • Molson Coors
  • Tappy Taxi
  • Telus Incentivized Campaign
  • TELUS Consumer
  • Tequila Sauza