Joe Fresh

Joe Fresh ran a 4 week campaign in Toronto and Vancouver that offers passengers the chance to view this summer′s essential outfits.

Objective

Promote 8 "must have" outfits this summer for men and women.

Strategy

Utilize all three of Play Taxi Media′s campaign components (Welcome Screen, Play TV and Play Interactive) to best reach over 1.3 million riders.

Results

Over 124,000 passengers interacted with the campaign for an average of 46 seconds per entry.
The welcome screen and Play TV spots were viewed by more than 1,300,000 riders over 4 weeks.

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