Koodo

KOODO ran a 4 week national premium video campaign to promote the “Bigger Better Tab”

Objective

KOODO wanted to increase awareness of the “Bigger Better Tab” campaign and take advantage of a captive environment with superior dwell time

Strategy

KOODO promoted the features and benefits using the welcome screen and 4 different 10 second video spots, rotating evenly in the Play TV loop

Results

The campaign delivered more than 6 million impressions Exceeded quoted campaign impressions by 8.5%

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