Kraft Dinner

Kraft Dinner ran a 9 week Play TV campaign to enhance awareness of the delicious treat.

Objective

Kraft Dinner wanted to take advantage of a captive environment with superior dwell time in order to reach the18 to 34 demographic.

Strategy

Kraft used two different commercials to target the day and night crowd.

Results

The campaign delivered more than 17 million impressions.
The spots played in front of 4,603,218 riders Back to top

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