Tourism Mexico

Mexico Tourism ran a one month campaign educating riders on the highlights and benefits of visiting Mexico.

Objective

Mexico Tourism wanted to increase tourism in the country through an interactive campaign.

The objective was to engage riders in a captive environment where retention rates would be at a premium.

Strategy

The campaign asked riders what activities were of most interest to them and matched these hobbies to a specific city.

Results

Over 4.9 million captive impressions were delivered.
Over 127,000 passengers interacted with the app.
Riders spent a total of 83,100 minutes interacting with the app!

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