Molson Coors

Molson/Coors launched a 7 week campaign with an innovative interactive game to promote their new apple lager.

Objective

Obtain high levels of awareness through one-on-one engagement.

Strategy

Taxi riders were prompted to play an interactive game where they would shoot apple slices into a moving pint glass.

3 different levels were build with a “beat the clock” component as well as a point structure.

Leaderboard was updated on a weekly basis so riders can track their high scores.

Results

Over 95,000 riders interacted with the game.
Riders averaged 128 seconds per interaction with the app.

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