Tequila Sauza

Tequila Sauza ran a one month campaign promoting their new signature shot: The Sauza Sin.

Objective

To educate riders on the new shot and entice passengers to change from the conventional Tequila shot to the Sauza Sin.

Strategy

In order to successfully educate and convert individuals, a 45 sec customized spot introducing the shot was created. The video was complimented by two interactive games, followed by a chance to win a trip for two to Cancun.

Results

Passengers spent an average of 53 seconds interacting with the app.
80% (187,972) of participants interacted with the incentivized games.
The contest component saw Sauza collect over 2,300 emails
After seeing these results, client re-signed for the remainder of the year (3 months).

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