Tappy Taxi

Play created “Tappy Taxi”, an interactive video game used to entertain riders during an average 15 minute taxi ride.

Objective

To provide entertaining games that complement advertising and content pieces.

Strategy

Control the taxi through all the obstacles in order to earn the highest score possible.

Results

Over 53,000 riders played the game in the first 4 weeks. Riders spent an average of 75 seconds per interaction.

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Case Studies

  • Aeroplan
  • BC Toyota Dealers
  • Budweiser
  • CIBC
  • Flight Centre Interactive Game.
  • Globe & Mail
  • Gotstyle
  • Joe Fresh
  • Koodo
  • Kraft
  • Mexico Vacation Destinations
  • Molson Coors
  • Tappy Taxi
  • Telus Incentivized Campaign
  • TELUS Consumer
  • Tequila Sauza