Telus

TELUS ran an incentivized mobile campaign that offered passengers the chance to play interactive games and review products.

Objective

TELUS wanted to raise awareness of their Small to Medium Business (SMB) offerings.

The campaign showcased the benefits of SMB products and plans using interactive games designed to increase recall.

Strategy

TELUS increased awareness by having riders match specific SMB products in a memory style contest.The campaign also highlighted the flexibility that SMB consumers would have in using the featured products remotely.

Results

In 15 weeks:
Over 12 million captive impressions were delivered.
Over 5,000 email addresses were collected.
Nearly 400,000 passengers played with the app (~10%).
Riders spent a total of 298,822 minutes interacting with the app!

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