Telus

TELUS ran an educational and incentivized campaign promoting the TELUS Learning Centre.

Objective

Raise awareness of the Learning Centre.

Capture data for future newsletters, product offerings and promotions.

Strategy

TELUS used a word scramble game along with helpful tips from the Learning Centre to educate riders on its benefits.

Riders were offered to chance to win a Samsung Galaxy 4 when submitting their email address.

Results

Over 9% (178,335) of riders interacted with the app for an average of 68 seconds.
2,561 emails were collected during the four week campaign.
Over 5.3 Million impressions were delivered surpassing the quoted target by 12%.

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