Engagement

How memorable?

8-12%

Recall rates of an average commercial on television.

40-50%

Recall rates of an average commercial on the digital taxi network.

Why is the advertising so memorable?

0.2% click through rate

Average engagement level of online display ads.

3-8% touch through rate

Average engagement level of digital taxi network.

Our interactivity, captive audience and dwell time deliver an engagement level that is 60 times higher than online, and this makes our messages highly memorable.


Dwell Time

Play Taxi Media provides a venue where you can reach your target demographic in an environment that is physically captive, for an average of 15 minutes.