Measurability

At Play Taxi Media we are relentless in our pursuit of data and we share in-depth analytics with our advertisers monthly.

Our digital taxi network generates a high level of consumer response partly because the ad experience is so memorable. A message lasts long after it is viewed and influences consumers to visit a website or store premises. This medium also often generates an immediate response - interacting with the screen and leaving an email address or cell phone number - because the consumer can choose the brand experiences that most appeal to them. We find that our users are highly interested in promotions and receiving periodic product information directly to their phone or email address.

Similar to online advertising, we record and report every touch on the screen. Play′s data analytics team provides campaign analysis and we guarantee that advertisers get every impression that they purchase.

We also enable advertisers to customize a survey and have it sent out to our consumer base through the screens.