Targeting

Play Taxi Media enables brands to target a hard-to-reach base of affluent and active consumers.

Using our digital taxi network, advertisers can efficiently reach millions of valuable, high-income consumers. Other media options for reaching this large group are largely fragmented and expensive. Play enables targeting based on time, location, demographics and content.


Viewer Snapshot

Our proprietary research results from Vision Critical and Global Target Marketing and in-taxi surveys shows taxi riders to be urban, educated and inquisitive consumers aged 18-54 who use cabs to commute to work, high-profile events, restaurants, nightlife venues and airports.

  • 44%

    of riders take taxis weekly.

  • 74%

    report consistently being in a spending mindset (metropoll)

  • 88%

    have post-secondary
    education.

Our viewership can be further targeted by:

Work

The typical daytime rider is an affluent professional who uses cabs for business meetings or travel.

  • 57%

    have a personal income of
    over $75,000 (GTM)

  • 54%

    of taxi rides are for business
    uses.

  • 33%

    of riders travel by airplane 6-11 times per year.

Play

The typical night time rider is young, active and trendy with high disposable income and uses cabs for social reasons.

  • 60%

    of night time riders are
    aged 18-34.

  • 42%

    report spending over $50 every
    weekend on alcohol (metropoll)

  • 91%

    are looking for entertainment
    (bars, restaurants, concerts,
    sporting events) (metropoll)





  • demographic data collected and analyzed by Vision Critical and Global Target Marketing